DHS partners with Royal Canadian Mounted Police on new public awareness campaign

The Department of Homeland Security (DHS) has partnered with the Royal Canadian Mounted Police on the new public awareness campaign, "If You See Something, Say Something".

The department’s new campaign materials, which were on display for the 2016 NBA All-Star Game in Toronto, have been used for the first time internationally.

Royal Canadian Mounted Police assistant commissioner and Federal Policing Operations officer in charge James Malizia said: "National security awareness should be everyone’s concern, which is why we are pleased to partner with the US Department of Homeland Security and the National Basketball Association to encourage people to be vigilant and report suspicious activity to local law enforcement."

The campaign, which was launched nationally to raise awareness among businesses, communities, and the general public, was originally implemented by New York City’s Metropolitan Transportation Authority.

Having grown to include partnerships with several sports teams and leagues, including with the National Football League, the campaign is an attempt to make the common mass aware of the possible threats and how they can be alert and take necessary measures against these threats.

Recently, NASCAR released two new Public Service Announcements (PSAs) and new campaign materials at the Daytona 500 International Speedway.

Users of smart phones will receive messages that will highlight the individual role of the citizens in protecting their neighbours and communities.

Responsible citizens can use their mobile applications to report any suspicious or wrong activity they notice in their surrounding environment.

Homeland Security Deputy Secretary Alejandro Mayorkas said: "We appreciate the continued efforts of NASCAR to partner with the ‘If You See Something, Say Something’ campaign to help ensure that all fans, drivers and employees have a safe and enjoyable race event weekend.

"We will continue to work with our partners to expand this important public awareness campaign to ensure the safety and security of our communities."